The new challenges posed by the evolution of society and the current financial crisis have once again shifted the spotlight on the modernisation of public sector. Consequently, the public sector is under increasing pressure to perform. The litany of current challenges before the public sector is well documented: delivering quality services with fewer resources to diverse populations of users, partnering effectively with the private and non-profit sectors, responding flexibly and rapidly to shifts in demands and needs, assuring citizens' safety and security, stimulating widespread and equitable economic growth and opportunity, and coping proactively with transnational threats. These challenges call for looking beyond traditional supply side innovation and to actively engage with stakeholders. SONNETS methodology is also based on the recommendations by Heller and Rao that call for engaging in dialogue with citizens, businesses and public sector officials to mutually define societal needs, aims, and the services and resources to ensure their achievement.
The public sector, in looking to address the aforementioned challenges, needs to rethink the work methods that put demand and societal needs at the centre of attention. The focus should be on identifying stakeholders’ unarticulated/partially expressed needs and other key pain points.
As a part of SONNETS project, we adopted a rigorous methodology to elicit needs from a wide variety of stakeholders. Individuals, Businesses and Governments were the key stakeholders.
Based on a series of interviews with privileged informants, a focus group with the SONNETS Expert Committee, followed by local workshops conducted across Italy, Spain, Greece and Germany, we came up with a concise list of the priority needs for each stakeholder group.
So, what do we know more about emerging and hidden needs? Read on to discover more.